Sr Executive - Marketing

UNIQLO is a brand of Fast Retailing Co., Ltd., a leading Japanese retail holding company with global headquarters in Tokyo, Japan. UNIQLO is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, PLST (Plus T), Comptoir des Cotonniers, Princesse tam.tam, J Brand and Helmut Lang. With global sales of approximately 2.13 trillion yen for the 2021 fiscal year ending August 31, 2021 (US $19.4 billion, calculated in yen using the end of August 2021 rate of $1 = 109.9 yen), Fast Retailing is one of the world’s largest apparel retail companies, and UNIQLO is Japan’s leading specialty retailer.

UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has more than 2,300 stores in 25 markets including Japan. In alphabetical order, the other markets are Australia, Belgium, Canada, China, Denmark, France, Germany, Hong Kong, India, Indonesia, Italy, Malaysia, Netherlands, Philippines, Russia, Singapore, South Korea, Spain, Sweden, Taiwan, Thailand, U.K. U.S. and Vietnam. In addition, UNIQLO established a social business in Bangladesh together with the Grameen Bank in 2010, and today there are more than 15 Grameen-UNIQLO stores, mostly located in Dhaka.

With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, Fast Retailing is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.

• This role is responsible planning and execution of retail marketing initiatives and new store openings that drive traffic and increase sales.
• Develop long-term and short-term brand plans to strengthen brand equity and awareness to drive sales growth and traffic growth for new area penetration.
• Conduct market research to identify trends, customer preferences, and competitive landscape.
• Strategize marketing plan or activities to acquire new customers and increase customer footfall.
• Manage campaign planning for local festive periods to attract new customers. 
• Collaborate with cross functional teams within Marketing – digital marketing, social media, product marketing, influencers marketing, to create integrated marketing campaigns.
• Working with Store Operations and Mall Management, to understand and assist with store’s demands and build good working relationship.
• To handle and strategize yearly and Media Buy plan booking and content plannings.
• Work closely with creative agency, media agency, media owners, and printing vendors.
• To assist with day to day store and customer’s request, e.g. Gift Card enquiries and support.

• Bachelor’s degree in any related field (Marketing Preferred)
• Language Skill Strong proficiency in English (written & verbal) 
• At least 5 years of working experience in the related field.
• Experience with retail, consumer marketing & media knowledge (preferred).
• Excellent communication, organizational, and project management skills.
• Proven retail experience, with a keen eye for merchandise presentation and display techniques.
• Creative thinker with a passion for retail and customer engagement.
• Possess strong analytical skills and able to leverage data, and metrics to drive actionable insights & recommendations.
• Experience in people and stakeholder management to drive business results. 
• Self driven and able to drive fresh initiatives to meet business needs. 
• Resourceful, meticulous and able to work effectively under pressure.
• Demonstrate enthusiasm and passion for Uniqlo brand.