Senior Copywriter (Services)

Our client is a multi-award-winning company devoted to transforming lives by helping foreigners secure Singapore Permanent Residency. They pride themselves on excellence, a commitment to continuous improvement, and fostering a growth mindset. As a skilled copywriter, your role will be pivotal in crafting compelling narratives that attract their ideal clients, enabling them to guide them on their journey to transform their lives through their services

As a skilled Copywriter, you will be responsible to create compelling and persuasive content that aligns with our brand voice and marketing objectives. You have a strong command of language, a creative mindset, and the ability to craft clear, engaging copy for various platforms. You will be tasked with the important mission of keeping people hooked on every word you write, with attention-grabbing headlines and storytelling skills. Collaborating closely with the social media content creator and the manager, your keen eye for detail will ensure high work accuracy

• Creating compelling headlines and clear, concise, persuasive copywriting for all digital campaigns across email marketing, paid social media advertising and more to increase lead conversions. 
• Content creation: Write, edit, and proofread all high-quality content, including advertisement copy, website, articles, social media posts, email newsletters, and more. Ensure that all content is clear, engaging and accurate. 
• Editing and polishing existing content to improve readability. 
• A forward-thinking team player who works collaboratively, coordinating schedules, handling communications, and meeting tight deadlines efficiently. 
• Identifying customers’ needs and recommending new content to address gaps in the company's current content. 
• Work closely with the team to brainstorm and develop a variety of marketing materials. 
• Trend Monitoring: Keep an eye on platform-specific trends and best practices, sharing findings with the broader team. 
• Conducting keyword research and using SEO best practices to increase traffic to the company website. 
• Standard Operating Procedures (SOP): Create and maintain SOP is up to date. 
• Any other duties assigned by Management

• Minimum 5 years of experience as a Copywriter. (A strong portfolio of writing from direct response copywriting, video scripts, ad copy, email marketing etc is required). 
• Ability to excel in a fast-paced, result-driven environment focused on producing high-quality creative work. 
• Ability to work independently and remotely, with minimum supervision and strong ownership to meet deadlines. 
• Excellent written and verbal communication skills in English & Mandarin, with the ability to craft engaging and compelling content. 
• Experience in optimizing landing pages and sales funnels 
• Strong attention to detail and organizational skills. 
• Creative thinker with the ability to generate fresh and innovative ideas. 
• Familiarity with SEO best practices is an advantage