Basic Info

Job Description

We are a purpose-led immigration consultancy seeking a results-driven Digital Performance Marketer with deep expertise in Facebook and Instagram advertising, paired with a strong command of persuasive, trust-building copywriting. This role involves end-to-end ownership of paid social campaigns aimed at generating high-quality leads for immigration services, including Permanent Residency and Citizenship applications.

You’ll be responsible for building full-funnel strategies, crafting content that connects emotionally with diverse audiences, and translating insights into campaigns that convert. The ideal candidate is analytical yet creative, highly organized, and thrives in mission-driven, high-empathy industries.

 

Key Responsibilities

Campaign Strategy & Execution

• Plan, implement, and scale paid lead generation campaigns across Facebook and Instagram.
• Design and manage full-funnel ad journeys—from cold targeting to nurturing warm leads.
• Create and manage campaign calendars that align with company goals and seasonal priorities.

Creative Development

• Write or oversee compelling, emotionally resonant ad copy that establishes credibility and encourages action.
• Produce or direct the creation of high-converting ad creatives, headlines, and landing pages.
• Continuously test and refine hooks, messaging angles, and visual content for optimal performance.

Targeting & Funnel Management

• Define and segment target audiences for precise ad delivery.
• Build, manage, and optimize lead forms and funnels to qualify and nurture prospects efficiently.
• Ensure seamless handoff to sales and operations teams for conversion follow-through.

Analytics & Optimization

• Monitor campaign performance and conduct weekly reporting with clear insights and strategic recommendations.
• Use data to inform audience targeting, creative decisions, and budget allocation.
• Stay updated with Meta Ads Manager policies, trends, and platform features.

Cross-functional Collaboration

• Work closely with internal departments—sales, content, and operations—to align marketing with business outcomes.
• Provide feedback from campaign performance to support continuous improvement of service offerings and messaging.

Job Requirements

• Minimum 3 years of experience running Facebook/Instagram ads with a focus on lead generation
• Excellent Mandarin writing and storytelling skills is a MUST (ads must engage a Mandarin-speaking audience)
• Strong portfolio showcasing high-converting ads, emails, and landing pages is required
• Demonstrated ability to write persuasive, emotionally engaging copy that builds trust and converts
• Deep knowledge of Meta Ads Manager, including CAPI setup, campaign structure, funnel design, and A/B testing
• Solid understanding of digital ad content formats and policies for Meta platforms
• Highly data-literate — able to turn insights into content and campaign optimizations
• Performance-oriented mindset — thrives under KPIs like CPL, lead quality, and ROI
• Comfortable working in fast-paced, high-accountability environments where outcomes matter
• Bonus: Skills in photo and video editing tools (e.g., Canva, CapCut)
• Strong written and verbal communication skills; able to work independently and meet deadlines