Basic Info

Job Description

Content Marketing:

• Plan & create engaging social media content (graphics, videos, blogs) aligned with marketing goals and competitor insights.
• Publish at least 3 posts weekly across platforms (Facebook, Instagram, TikTok, etc.).
• Use content to attract leads for the sales team.
• Track performance & engagement, adjusting strategies based on data.
• Monitor & respond to comments/feedback within 2 days.
• Collaborate with teams on marketing materials.

 

Email Marketing:

• Develop & run email campaigns to nurture leads and grow the list.
• Design engaging emails with compelling content.
• Track email performance and improve strategies.

 

Standard Operating Procedures (SOP):

• Create & update monthly SOPs for social media content creation and related tasks.

 

Monthly Reporting:

• Track social media KPIs to evaluate performance and suggest improvements.
• Report monthly on all platforms:
• Sales Revenue (MoM %)
• Follower Growth (MoM % & Number)
• Organic Leads (Number)
• Engagement Rate (MoM %)

Job Requirements

• 2+ years (for senior role) social/video content experience (portfolio needed).
• Strong video editing & graphic design skills (portfolio needed).
• Thrives in fast-paced, remote, deadline-driven work.
• Self-motivated, independent, reliable with strong ownership.
• Deep understanding of social media algorithms & best practices (Facebook, Instagram, TikTok, etc.).
• Compulsory to have good English & Chinese writing/verbal communication for engaging content.
• Strong analytical skills for data-driven social media decisions.
• Creative thinker with innovative social media ideas.
• Experience in regulated/service industries is a plus.