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Last updated 5 days ago

Digital Media Executive (Luxury)

Basic Info

MYR 4,500 - 5,500 /mth

Malaysia | Kuala Lumpur

Contract | On-site

Job Description

    DIGITAL MEDIA MANAGEMENT

    Campaign Strategy & Execution

    • Partner with Regional/Central Media teams and agency partners to execute cross-channel campaigns (paid social, SEM, display/video ads), ensuring alignment with brand guidelines, budgets, and timelines.
    • Lead end-to-end campaign workflows: Draft media briefs, secure approvals, oversee ad creative validation, and finalize post-campaign reports to measure ROI.

    Performance Optimization

    • Host weekly agency syncs to review real-time metrics, refine targeting, and optimize campaigns for maximum impact (e.g., CTR, conversion rates).
    • Conduct post-campaign deep dives to evaluate effectiveness, share actionable insights with stakeholders, and implement feedback for future initiatives.

     

    TRAFFIC ACQUISITION & E-COMMERCE GROWTH

    Channel Management

    • Drive low-funnel traffic strategies (SEA, SEO, paid social) to hit E-Commerce KPIs like CAC reduction and ROAS improvement.
    • Collaborate with agencies to audit campaign setups, propose bid/budget adjustments, and ensure profitability of every dollar spent.

    Data-Driven Decision Making

    • Conduct daily performance audits of campaigns using Google Analytics 4, media platform dashboards, and internal BI tools.
    • Translate raw metrics (impressions, CPC, bounce rates) into actionable growth tactics for immediate implementation.

     

    ANALYTICS & OPERATIONS

    Reporting & Market Intelligence

    • Build media performance dashboards highlighting trends, competitive benchmarks, and regional digital innovations.
    • Deliver monthly memos with insights on competitor activations and emerging trends (e.g., AI-driven ad tools, Gen Z engagement tactics).

    Administrative Excellence

    • Manage end-to-end budget stewardship: Raise POs, track invoices, and ensure 100% financial compliance.
    • Support ad-hoc projects like A/B testing frameworks, UX audits, or seasonal campaign rollouts.
Job Requirements

    This will be a 6-month contract (Mid February 2025 - Mid August 2025)

    Qualifications and Experience:

    • Education: Bachelor's degree or higher in Marketing, Business Administration, or a related field. A specialization or certification in Digital Marketing is a plus.
    • Experience: 2-3 years of proven experience in marketing or digital media, preferably within the luxury goods sector. 

     

    Key Competencies and Skills:

    • Analytical Skills: A solutions-oriented approach with an intellectually curious mindset. Exceptional attention to detail and a strong desire to add value through data-driven insights.
    • Luxury Brand Awareness: A genuine interest in and understanding of the luxury brand landscape.
    • Proactive & Results-Oriented: A proactive and driven attitude with a strong focus on achieving results and exceeding expectations.
    • Teamwork & Collaboration: Excellent teamwork and interpersonal skills, with the ability to collaborate effectively and empathetically with colleagues.
    • Time Management & Accuracy: A strong sense of urgency and the ability to prioritize tasks, manage time efficiently, and maintain accuracy in all work.
    • Technical Proficiency: Proficient in Microsoft Office Suite, particularly Excel and PowerPoint.

Agensi Pekerjaan Find Talent Sdn Bhd
Human Resources, Staffing & Recruiting Small (10 - 49 Employees)

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