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Last updated 6 days ago

Digital Marketing Executive (Fashion)

Basic Info

MYR 3,500 - 4,000 /mth

Malaysia | Kuala Lumpur

Full-time | On-site

Job Description

    Job Title: Digital Marketing Executive 

    Location: Seri Kembangan, Malaysia

     

    About the Role:
    We’re seeking a data-driven Digital Marketing Executive to lead end-to-end campaign strategies that amplify brand visibility, drive targeted traffic, and accelerate lead generation for our expanding healthcare-focused marketing agency. If you thrive on turning analytics into actionable insights and crafting cross-channel campaigns that deliver measurable ROI, this role is your platform to innovate and grow.

     

    Core Responsibilities (What You’ll Own):

    End-to-End Campaign Leadership
    Design, launch, and optimize multi-channel digital campaigns (social media, Google Ads, email, programmatic display) to boost brand engagement and conversion rates.

    Content Strategy & Creation
    Develop high-impact content—blogs, social media posts, email sequences, and landing pages—that resonates with healthcare audiences and aligns with SEO best practices.

    SEO/SEM Mastery
    Drive organic growth with technical SEO audits, keyword optimization, and content gap analysis. Manage paid campaigns (Google Ads, Meta Ads) to maximize ROI and reduce CAC.

    Social Media Growth Hacking
    Scale our social presence on LinkedIn, Instagram, and emerging platforms by crafting viral-worthy content, fostering community engagement, and leveraging analytics to refine strategies.

    Email Marketing Automation
    Build segmented email workflows (e.g., nurture campaigns, re-engagement drips) using tools like HubSpot/Mailchimp, and A/B test subject lines, CTAs, and layouts for peak performance.

    Data-Driven Decision Making
    Track KPIs (CTR, conversion rates, CAC) via Google Analytics 4, SEMrush, and Hotjar. Deliver monthly performance reports with actionable insights to stakeholders.

    Market Intelligence & Innovation
    Analyze competitor strategies, identify emerging trends (e.g., AI-driven marketing tools), and propose cutting-edge tactics to stay ahead in the healthcare marketing space.

Job Requirements

    What We’re Looking For:

    Education & Background

    • Bachelor’s degree in Marketing, Communications, or a related field (or equivalent hands-on experience).
    • Proven track record (3+ years) in digital marketing, with a preference for candidates fluent in the fashion/retail landscape.

     

    Technical Expertise

    • Mastery of paid advertising platforms: Google Ads, Meta Ads Manager, and analytics tools like Google Analytics 4 (GA4).
    • Hands-on experience with email marketing automation (e.g., Klaviyo, Mailchimp) for segmented campaigns and drip workflows.
    • Proficiency in Adobe Creative Suite (Illustrator, Photoshop) for crafting visually striking assets, plus basic video editing skills (Canva, Premiere Pro, or similar).

     

    Content & Creativity

    • Storytelling prowess: Ability to write conversion-focused copy (social posts, email CTAs, product descriptions) with meticulous attention to tone, grammar, and SEO-friendly keywords.
    • Creative ideation: A portfolio showcasing campaigns that blend trend-forward aesthetics (fashion/retail focus preferred) with data-backed strategies.

     

    Analytical Rigor

    • Data-driven optimizer: Skilled at interpreting metrics (CTR, ROAS, CAC) to refine campaigns, troubleshoot underperformers, and amplify winning tactics.
    • Experience with A/B testing frameworks for landing pages, ad creatives, and email subject lines.

     

    Collaboration & Communication

    • Cross-functional partner: Ability to align with designers, product teams, and stakeholders to execute cohesive campaigns that drive fashion/retail KPIs.
    • Clear communicator who can translate complex data into actionable insights for non-technical audiences.

Agensi Pekerjaan Find Talent Sdn Bhd
Human Resources, Staffing & Recruiting Small (10 - 49 Employees)

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