Digital Marketing Executive

Inaugurated in 2023, Olive Chiropractic & Physiotherapy Centre emerged as a pioneering clinic boasting a proficient team of Chiropractors and Physiotherapists, driven by an unwavering commitment to revolutionise the approach towards bodily well-being. Our raison d'être lies in the transformation of the rehabilitation sector, epitomizing unparalleled standards of care and a distinctive client experience.

Our therapy ethos revolves around offering a personalized, 1-on-1 holistic approach aimed at empowering individuals to empower their bodies. Leveraging their distinctive expertise, our therapists administer treatments while concurrently educating clients on strategies to mitigate re-injury risks and enhance resilience.

Olive Chiropractic & Physiotherapy Centre has expanded its footprint to encompass 2 thriving locations across Malaysia, with plans for further expansion underway. Spearheading today's discourse, we champion the pivotal significance of prioritizing bodily well-being in one's daily routine.

As a Digital Marketing Executive at Olive Chiropractic & Physiotherapy Centre, you will be responsible for developing and implementing comprehensive digital marketing strategies to increase our online presence, engage our audience, and drive measurable results. Your role will encompass a variety of tasks including content creation, campaign management, and data analysis. You will work closely with our chiropractic and physiotherapy teams to ensure that our digital marketing efforts align with our brand values and objectives.

Key Responsibilities:

• Strategize and Execute: Develop and implement effective digital marketing campaigns across multiple channels, including SEO/SEM, email marketing, pay-per-click (PPC) advertising, social media, and other paid advertising platforms. Set up backend processes, optimize campaigns, and measure their impact and effectiveness.
• Engaging Content Creation: Create compelling and engaging content for our social media platforms, including Facebook, Instagram, and others. Write captivating social media captions and posts that resonate with our target audience and drive engagement.
• Cross-Functional Collaboration: Collaborate with our chiropractic and physiotherapy teams to ensure consistent and cohesive brand messaging across all digital touchpoints. Work together to create content that reflects our core values and enhances our brand experience.
• Data-Driven Insights: Monitor and analyze social media analytics and other performance metrics to gain insights into campaign effectiveness. Use data-driven insights to continually optimize digital marketing strategies and improve overall performance.
• Campaign Management: Manage and oversee our meta (Facebook, Instagram) and Google Ads campaigns, ensuring they are optimized for maximum ROI. Continuously test and adjust ad creatives, targeting, and bidding strategies to achieve campaign goals.
• Reporting and Analysis: Prepare regular reports on digital marketing performance, including key metrics, insights, and recommendations for improvement. Present findings to the management team and suggest actionable strategies to enhance digital marketing efforts.
• Innovation and Improvement: Stay up-to-date with the latest trends and best practices in digital marketing. Identify new opportunities and innovative strategies to improve our online presence and drive growth.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Strong interest in digital marketing and social media.
• Basic understanding of SEO/SEM, PPC, social media marketing, email marketing, and content creation.
• Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and others.
• Excellent written and verbal communication skills.
• Strong analytical skills and the ability to interpret data and draw actionable insights.
• Ability to work collaboratively with cross-functional teams.
• Creative thinking and problem-solving skills.
• Strong organizational and project management abilities.

Preferred Qualifications:

• Relevant internships or project experience in digital marketing.
• Experience or knowledge in the healthcare industry or a related field.
• Familiarity with chiropractic and physiotherapy services.
• Certification in digital marketing or related areas.