CRM Executive (Luxury)
09:00 AM
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06:00 PMLast updated 1 month ago
No longer accepting application
About the Company
Our client is a key player in the perfume, makeup and skin-care sector, with a portfolio of world-famous established names as well as younger brands with a promising future.
Job Description
- To execute effectively planned CRM Communications via multiple online or offline channels in support eg, Novelty Launches, Retention, Welcome Cycles (Recruitment & 2nd purchase), Product Cycles, Events, HPP Support and etc which includes from end to end process to achieve the set goals.
- Assist in planning and executing new CRM Cycle to build Omni Channel Member (Offline to Online & Online to Offline) with a view to retaining existing customers and increasing brand loyalty.
- Assist in planning local activations to turn around all CRM KPIs, specifically on 2nd Purchase rate, Retention rate & etc.
- Manage our Loyalty Program effectively by forecast usage including monthly phasing gift expenses, coordination & communication with retail/IT and all other stakeholders.
- Maintaining an accurate inventory of redemption gifts with on-time forecasting, proper tracking processes and regular stock-take.
- Proficient with Adobe campaigns for campaign managements.
- Proficient with all PCD Reporting tools like CRM System, Power Bi, Client Quest, SSAS, DCP Data Client Platform & etc.
- Collaborate with RBDM for projects such as: IPOS Enhancement, Connect, Satisfaction Metier (DSM), Clientelling & etc.
- Maintaining the integrity of data that contains Personally Identifiable Information. Responsible for providing data cleansing services to clients. Performs customer profile updates & ensures data quality by entering accurate and complete customers’ information (i.e., name, contact number, address, email, etc.) into the system.
- Support with product forecast related to CRM Communications including pre-sampling kit, samples and/or GWP.
- Active communication to multi-functions and BC team to ensure they are well-aware of CRM operational workflow.
- Prompt action towards potential consumer complaint to minimize potential risk to business.
- To assist CRM Manager to achieve department/ brand KPIs where it deems fits
- To prepare weekly, monthly & quarterly reporting accurately and diligently submit according to deadline given.
- To prepare Campaign results quarterly and analyze the ROI and effectiveness of each campaign. Focus on measurements on results / response rates of CRM initiatives and communications for maximum impact.
- Monitor CRM expenses closely within allocated budget; ensuring budget is spent most efficiently and effectively.
Job Requirements
- Diploma / Bachelor’s degree in business administration, Marketing, Business Management, or related field.
- 3+ years of related experience work with databases, data procedures & data administration. Preferably around customer marketing, customer insights, retail marketing, and/or retention/loyalty marketing. preferred with exposure to international brands.
- Good analytical skills (i.e. eye for details)
- Demonstrate high degree of comfort with data analysis.
- Strong interpersonal and communication skills
- Good organizing skills with drive for results & meeting deadlines.
- Proficient in MS applications
- Knowledge in digital and/or social media is an advantage
- Have passion in beauty industry, luxury products or higher segment consumer goods.