Basic Info

Job Description

• Translate overarching marketing objectives into actionable plans and measurable campaigns.
• Execute multi-channel promotional strategies, including digital, print, and in-person outreach.
• Collaborate on the creation of marketing materials such as email content, brochures, social media posts, and web pages.
• Conduct ongoing market research to analyze industry trends, customer preferences, and competitive positioning.
• Partner with internal teams to better understand products/services and target audience insights.
• Monitor campaign outcomes to assess performance, optimize tactics, and ensure ROI.
• Generate engaging, persuasive copy tailored to different marketing platforms and formats.
• Manage social media presence, blog outreach, video platforms, and PR opportunities to boost visibility.
• Coordinate with creative teams, printers, and external vendors to meet quality standards and deadlines.
• Track timelines, deliverables, and performance metrics across projects.
• Explore potential market segments and suggest strategic product or service enhancements.
• Prepare periodic reports summarizing campaign spend, results, and opportunities for growth.
• Support event marketing logistics, including tradeshows and promotional material preparation.
• Liaise with design and advertising partners to develop and distribute branded content effectively.
• Maintain up-to-date and relevant website content.
• Oversee the daily activities of the marketing function, ensuring alignment with organizational goals.

Job Requirements

• Possess a Bachelor’s degree in Marketing, Business, Advertising, or a closely related discipline
• Brings 2 to 4 years of hands-on experience in a similar role
• Able to plan effectively, prioritize tasks, and execute responsibilities with a high level of accuracy and a solution-oriented mindset
• Strong in coordinating projects and skilled in writing, editing, and engaging with diverse stakeholders
• Organized and detail-oriented, with the ability to manage work both independently and collaboratively
• Capable of strategic planning — from setting objectives to developing actionable steps and making informed decisions
• Excellent verbal and written communication skills, with strong interpersonal and presentation abilities
• Has working knowledge or hands-on experience in graphic design, website layout, and video editing
• Bonus points for being able to develop highly shareable and trend-sensitive content on social media platforms