"We help mummies shop smart, live happier."

Hoppi is a mum & baby brand founded in 2021 by a passionate mum entrepreneur Jane Wu with a simple idea: Help mummies to shop baby products directly from the world's best factories, so they can save money and time to focus on things that really matter. Today, we're delivering our love to more than 50,000 happy mums with every order. 

Based on researches, raising a baby cost averagely USD420 per month for family who living in cities across Southeast Asia. It's a financial burden for parents to source quality diapers, milk powder, wipes, baby cot and so much more. However, we found that most of the baby products aren’t all that expensive to make, but they’re expensive to sell.  

At Hoppi, we believe mummies are happier and charming when they can afford to live well. All products are beautifully designed and produced by the world's best manufacturer for the highest quality standard. At the same time, we eliminated traditional brand and retail markups, which means you pay 50-80% less for the exact same quality - which we love to call it "premium affordable". As 2/3 of our team are mothers, we rigorously test every product to ensure it meets or exceeds the safety standard. If it doesn't, we won't sell it. Yes, it's moms worry-free!  

In the past 6 months, we've successfully delivered 1.2mil packs of baby wipes and received tons of good reviews from our community. Moving forward, our products team is working extremely hard to bring more than 10 new products this year including detergents, lotion, shampoo, sanitiser and diapers - all come with premium quality at affordable price!