Setel was born from the observation of our customer's pain points - the long queues at the payment counter, the RM 200 hold from using credit cards, unavailability of the credit card terminal and the forgetting of Mesra loyalty cards. We aim to provide a seamless and frictionless fueling experience with our Setel app with our cardless and cashless feature, giving you, the customer, the power and convenience to stay in the comfort of your car. 

For our partners, our cloud-based platform provides a robust alternative in ensuring a reliable retail experience for their customers. Soon, Setel can also provide valuable insights such as peak hours, customer preference, and turnaround times for our partners. This will allow them to truly understand their customers to deliver better value while generating more revenue.