Carlsberg Malaysia Group’s corporate strategy, SAIL’27 is our roadmap towards fulfilling our ambition of becoming a successful, professional and attractive brewer in all the markets we operate in.

At Carlsberg Malaysia Group, we are guided by the ‘Golden Words’ of our founder J.C. Jacobsen: to pursue perfection in all that we do, each and every day. This sets the foundation of our Purpose: Brewing for a better today and tomorrow.

We are celebrating Carlsberg’s 175th anniversary with all the people that matter most to us: our shareholders, consumers, customers, employees and members of the press through various events and campaigns this year.